fractional CMO & Communications Consultant
for orchestras and arts nonprofits
SWEET MEMORIES
Turning neighborhood kids into lifelong musicians & filling concert halls with new audiences
For years, arts organizations and performing ensembles have expressed the same fears: no one cares about ___ (the arts, symphonic music, opera, etc.) anymore.
Yet our marketing has remained largely unchanged. Attracting the newest generation of audiences will require radical curiosity and perspective shifts.
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You have no idea how meaningful these are to me
— erin b., photography by erin b.
"I hate public speaking"
(aka words you'll never hear me say)
I'm afraid I've always been a yapper.
From three to thirty, I've loved communicating and enjoy sharing what I know with others. Now with over a decade of experience in marketing, specifically in the arts, I'm able to speak to audiences in both niche and broader industries, bringing creative ideas and frameworks that make strategy fun and accessible.
I'm a two-time conference host/keynote, a repeat guest lecturer in collegiate classrooms over the last three years, a podcast guest, and a communications consultant for clients in the solopreneur and arts nonprofit spaces.
I specialize in customer-centric, needs-based marketing, approaching every campaign with the same starting question: why does our target audience actually care about this?
Hot topics:
Marketing as Empathy: The Customer-Centric Messaging Matrix
“I Don’t Know What to Post!”: The Sentence Your Social Media Team Will Never Say Again
The Customer Journey: How to Use Paid Advertising, Organic Social Media, Email Marketing, and Events as an Ecosystem
Aligned Vision Intensive: April 10-12, 2026
A powerful, retreat-style weekend for female small business owners and entrepreneurs ready to gain clarity, align their marketing with their vision, and build real momentum in 2026.
Aligned isn't your typical retreat.
It’s an intensive weekend workshop designed with the intention and pace of a business development conference, but hosted in a cozy Airbnb in Roanoke, IL (near Peoria and Bloomington/Normal).
This experience blends coaching, collaboration, and strategy in a retreat-style setting where female founders can step back, reflect, and move forward with clarity.
With registration starting at $575 and payment plans available, we’ve designed this event with you and your business in mind.
Click below to learn more—we hope you can join us!
Saturday-Only
Can't commit to the whole weekend? No problem—come for Saturday only for all the sessions and community with no overnight.
$350 with a $100 deposit required
Sleepover Suite
For maximum value and a grownup "sleepaway camp" experience, this deposit reserves your spot in a shared room with a twin size bunk bed.
$575 with a $250 deposit required
SHE-EO Suite
For maximum privacy and ultimate relaxation, this deposit reserves your spot in a solo room with a king or queen sized bed.
$700 with a $300 deposit required
for female founders and arts orgs alike:
the content grid freebie
Put your customer in the middle of everything you do online:
The content you make online isn't just to fill your grid or prove that you are still active as a business. One of the biggest mistakes everyone makes when it comes to the content they post online is forgetting:
Who it's for
Why it's for them
How it connects those dots
...and that this can be different from post to post.
Use my content grid, available to you for FREE, so you never run out of content ideas that make your target audience feel seen and your products/services look like the best solution to the problems they face.
This is the exact grid I use
when creating content for myself
and my clients—and it's free!
It's the process I use for planning my content and my clients' content,
and I want you to have it!
never run out of strategic content ideas again!
You'll get the grid itself, plus three pages of instructions on how to put it to use for you, your business, or your organization, all the tools ready for you to put it into action:
Aelsa Woods
I have over a decade of experience working in arts administration, beginning my career as a personal assistant to the executive director of a nonprofit arts advocacy organization and unpaid intern to the manager of a youth orchestra.
Now the manager of two orchestras, a business owner, and vocal advocate for the arts and female founders (particularly mothers in business), I am grateful to be able to serve in this field.
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